People for the Ethical Treatment of Animals
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 6.5 million members and supporters. PETA focuses on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, the food industry, the clothing trade, and the entertainment business.
People for the Ethical Treatment of Animals
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 6.5 million members and supporters. PETA focuses on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, the food industry, the clothing trade, and the entertainment business.
PETA offers various certifications: Fashion labels that are animal-friendly can be certified as “PETA-approved vegan”. To do so, the company must submit proof that neither the manufacturer nor its suppliers carry out animal testing. In addition, the “Global Animal Test-Free and Vegan Statement of Assurance” must be signed, in which the company also declares that no animal ingredients are contained in the products.
It is a matter close to Smateria's heart that neither the planet nor its inhabitants have to suffer for our products. Our products are 100% vegan and free from animal ingredients, and we adhere to strict ethical standards for animal welfare. We want to make it easy for our customers to see our values and quality standards at first glance. Therefore, in addition to the WFTO certification, it was also important for us to have a seal that certifies our products and Smateria as a vegan and cruelty-free company.
